Hello! I’m Serena Festini. I was born in Verona in 1984 and I have a degree in Political Science and International Relations.
A few years after graduating, I decided to change my career path. As a result, I chose to dedicate myself to my longstanding passions: the territory of Verona and the wine world.
First of all I obtained the Tour Leader License, then Sommelier diploma issued by FISAR and, more recently, the international WSET certificate.

Since 2016 I started collaborating with some Tour Operators of Verona, guiding tourists in the most important Verona wine producing regions: Valpolicella, Soave and Lake Garda. In 2023 I published a book about wines of Verona, “I vini di Verona:guida completa alle doc veronesi” which is sold online and in Verona’s bookshops.


Taste Verona is a local tourism project, born in 2020. Our goal is to make you discover Verona and its beautiful territory with a special focus on its wines, recipes and food. We offer a wide range of experiences and we are specialized in wine tours in cellars and wine tastings. We also organize food tours in the city center to taste the local specialities.


  • CERTIFIED GUIDES: our guides are certified sommelier and licensed tour leaders with extensive experience in wine tours in Verona and its territory. Plus our partner, Valpolicella Adventures Travel Agency has the headquarters in the heart of Valpolicella Classica. But above all we boast a deep knowledge of the territory and multi-year experience in the local tourism.
  • AUTHENTIC EXPERIENCES: we love what we do and the land where we live. For this reason our tours are genuine and original experiences. Furthermore the tours are led by local guides who shares their passions and the direct knowledge of different wine producing regions.
  • TAILOR- MADE TOURS: We do believe in the tailor made approach. As a result we pay attention on details and we create exclusive and unique experiences based on the client needs and preferences. In fact, each tour is private and fully customized.


“We had a great experience visiting the vineyard in valpolicella! We enjoyed the tour, the wine, the information. “

Luci L., San Francisco, CALIFORNIA

“Serena was extremely knowledgeable and very friendly! We had amazing conversations about the beautiful wine regions of Italy. Her love and passion for wine and the Valpolicella region were apparent and very appreciated.”

Ky M., Montana, USA

Wonderful, memorable experience!

After quick contact was established via email we were teamed up with our guide Serena. A meeting point was arranged, time was very flexible, and we set off to visit 3 smaller and distinctly different vineyards. Serena clearly has established wonderful relationships with these small producers and we had a phenomenal time to learn all about Amarone and Ripasso and such.

@fabulouslytripping, Massachusetts, USA

“Private tour with Serena who had an excellent command of the English language and extensive knowledge about wine makers of The Valpolicella region. We learned all about the wine making processes, grape varieties, and distributions around the world. I recommend this tour without reservation. You will enjoy the service and quality of wines offered for tastings. Enjoy !”

Lisa D., Toronto, CANADA

“We were taken to the amazing town of Soave and surrounding vineyards to taste classical wines from this region. The guide was fantastic and very knowledgeable and answered all our curious questions about winemaking processes. This tour is totally recommended!”


Serena was an absolute wonderful person to take me on the Valpolicella tour. She is knowledgeable. She takes her time with you and never makes you feel rushed.

Staci G., CANADA

“Un addio al nubilato con i fiocchi visitando la città in modo originale. Serena è stata un ottima guida illustrando le particolarità del territorio. Visita alla cantina molto bella. Consiglio a tutti di farsi un giro in bici in questi paesaggi tutti da scoprire in compagnia di Serena.”

Gabriella A., ITALY


Sommelier certification FISAR


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